VROOM

Hot Wheels is a globally recognized brand known for its collectible cars. To stay true to its roots, I created Vroom an anthropomorphic uni-wheel autobot. With a bold, car-inspired head and a single wheel base symbolizing speed and agility, Vroom captures the brand’s spirit. Signature Hot Wheels flames wrap its torso, while the yellow, blue, and orange palette ties it seamlessly to the brand’s dynamic aesthetic.